'Conception Kit' for pregnancies could help health insurers control costs

It's a boy! Or, it's a girl! Either way, one company's baby-making device could soon be making profits bounce.

The Conception Kit, which went on sale for the first time early this year, offers couples who are struggling to have a child an updated and more convenient "at-home" version of a relatively old-school technique for helping to get pregnant.

It may also offer its privately held manufacturer, Conceivex, an opportunity to quickly grow its business by exploiting the desire of health insurance plans to control medical costs, while keeping their insured enrollees happy at the same time.

Conceivex, whose device involves semen being deposited into a conception cap that is then placed against a woman's cervix, told CNBC that on Monday it will formally announce plans to seek up to $10 million in private equity investment in the Michigan-based company for domestic efforts.



Source: CNBC